Times When Prada Changed Fashion

For a designer who nearly every season manages to upend what came before, it is a fool’s errand to try and identify the moments where the needle truly shifted. Miuccia Prada’s impact on the way we not just wear fashion, but even think about it, is hard to measure and the times the fashion world was heaved forward after one of her shows is more than any other. As Milan awaits her latest collection this afternoon, we recall some of the truly watershed moments in the Prada pantheon.

A Backpack Revolution

AdTech AdIn 1984 Miuccia Prada introduced the “Vela” which was a backpack style available in black and brown wrought in a specially made, water resistant nylon called “pocone.” When she began showing ready to wear a few years later, editors and buyers who happened by the showroom fell in love with the idiosyncratic accessory ( luxury nylon??) and an It Bag was born. With the distinctive metallic Prada seal (NOT a logo), a riff on the original company’s imprimatur as royal Italian leather goods maker, glinting when it caught the light, there was a marked difference between the gaudy and gilted bags being schilled at the time by the luxury competitors. The Vela would go on to be the cash cow of the company and signaled that Prada was place for modernity and no lack of cleverness.

Fall 1988

Trés Jolie Laide

Prada Sport

The Nylon Collection

Fanny Packs!

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